Eloqua

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• Vendor Particulars:
• Key Metrics of Eloqua
• Options
• Pricing
• Execs and cons
• Integration
• Specification
• Assist

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Oracle Advertising and marketing Cloud is a software-as-a-service (SaaS) answer. It meets the wants of each the B2B and B2C marketer. Oracle Advertising and marketing Cloud was Oracle, Responsys, BlueKai, Compendium, and DataLogix beforehand. It’s an e-mail advertising and marketing automation answer. It may be utilized by firms of all sizes. It’s best suited to mid-sized to giant firms.

The app allows customers to construct focused segments. One may execute e-mail campaigns. All that is executed by way of a single platform. This answer additionally has lead scoring options, superior reporting options, and analytics options.

Oracle Advertising and marketing Cloud can combine with many gross sales automation methods. This contains Salesforce.com and Microsoft Dynamics CRM. It permits the advertising and marketing and gross sales groups to speak in regards to the pipeline standing. That is due to Oracle’s associate community of over 500 distributors. This enables firms to combine any of the 700 purposes. Oracle Eloqua is a part of the Oracle Advertising and marketing Cloud framework. This enables its shoppers to combine different purposes inside that framework, as properly, like social media advertising and marketing or content material advertising and marketing instruments.

Oracle Advertising and marketing Cloud gives Twitter and Fb integration. This provides added perception into the success of assorted social media campaigns are working. The software program answer additionally gives a drag and drop interface. The interface helps in knowledge normalization and transformation.

It tracks prospects by way of all phases of the shopping for cycle. Entrepreneurs are enabled to create focused campaigns by way of a number of channels. They will additionally monitor the campaigns and analyze their outcomes utilizing built-in analytical instruments.

Eloqua was based in 1999. It’s a cloud-based advertising and marketing automation firm that additionally offers income efficiency administration options. It helps automate advertising and marketing workflows. It additionally helps gross sales and advertising and marketing groups develop their enterprise and enhance their income.

Eloqua was acquired by Oracle in 2012 and is now a part of the Oracle Advertising and marketing Cloud household. Along with Oracle Eloqua, there are 5 different options that Oracle Advertising and marketing Cloud gives to help within the advertising and marketing cycle. The options embody:

• Content material advertising and marketing
• Social media advertising and marketing
• Cross-channel advertising and marketing (Oracle Responsys)
• Knowledge administration (Oracle BlueKai)
• Advertising and marketing optimization (Oracle Maxymiser)

Vendor Particulars:

• Oracle
• www.oracle.com
• Based 1977
• United States

Key Metrics of Eloqua

Key parts of the Eloqua options embody:

Eloqua is a complete income efficiency administration platform. It has the best-in-class performance. It automates and optimizes complicated advertising and marketing and gross sales processes throughout a number of channels. The software program answer has the power to trace, seize and analyze a possible purchaser’s Digital Physique Language. This contains their preferences, habits and determination making processes. This monitoring helps organizations in scoring and qualifying leads extra precisely and likewise helps in figuring out high-quality prospects. This in flip shortens the gross sales cycles.

The applying comes with complete instruments for advertising and marketing and gross sales efficiency reporting. It contains detailed dashboards which can be created to satisfy the wants of executives. That is executed by offering them with real-time perception. It’s now doable for them to grasp the affect of selling and gross sales on income development. This helps them measure operational effectivity.

The applying comes with seamless integration with different key enterprise methods, together with all main CRM platforms. The Eloqua AppCloud is an open on-line market. It permits prospects to leverage third occasion purposes that may assist prolong Eloqua’s platform capabilities. Eloqua AppCloud choices assist prospects to higher perceive their consumers. It additionally helps customers enhance their engagements by way of extra channels. One can now handle, cleanse, and append knowledge utilizing Eloqua. It’s also doable to gather occasion registration info and ship reminders utilizing the integrations that include Eloqua.

Options

Pricing

Free Trial: No

There are three pricing tiers for Oracle Eloqua: Fundamental, Normal and Enterprise. Listed here are the main points of every plan.

Fundamental

The Fundamental plan prices $2,000 a month for a database of as much as 10,000 contacts. It helps as much as 10 advertising and marketing customers.

Normal

The Normal plan is priced at $4,000 a month for a database of as much as 10,000 contacts. It helps as much as 50 advertising and marketing customers.

Enterprise

The Enterprise plan’s pricing isn’t specified; you’ll need to contact Oracle straight for a quote. It helps an infinite variety of advertising and marketing customers.

Execs and cons

Integration

Oracle Advertising and marketing Cloud gives a wide range of implementation providers that embody:

• Knowledge mannequin design for e-mail advertising and marketing wants
• Content material workflows and monitoring (organising particular workflows for a corporation’s content material advertising and marketing practices)
• Internet and cellular knowledge administration and integration (serving to firms perceive their knowledge and the way knowledge matches into their advertising and marketing wants)
• Oracle Advertising and marketing Cloud onboarding
• Offline knowledge onboarding (integrating firm’s current CRM, level of sale or different advertising and marketing knowledge that’s offline)
• Oracle additionally gives its Schooling Cross choice for Eloqua customers. Priced at $3,495 per person yearly, it gives rookies and superior coaching on Eloqua in addition to fashionable advertising and marketing practices. Customers can choose to take on-demand video programs or take part in dwell coaching applications.

Specification

Product: Oracle Eloqua

Vendor: Oracle

Based: 1977

Headquarters: Redwood Shores, CA

Possession: Public

Prospects:400,000

Deployment Mannequin: Cloud

Free Trial: No

Assist

The identical help crew who supported Eloqua’s cloud providers continues to take action as we speak.

Assist Requests
Assist Portal
https://metalink.oracle.com/

Oracle Assist Hotlines and Assist Contact Data
http://www.oracle.com/us/help/contact-068555.html

Every consumer has entry to the Oracle Cloud Assist that features:
24/7 telephone and on-line help
Ongoing monitoring of the software program
Essential subject (indicated as severity 1) response inside an hour
Help with any software program upgrades

Oracle additionally gives an non-obligatory Cloud Precedence Service that features entry to a devoted technical account supervisor.

Customers can entry the devoted assist middle to study new options and updates. They will additionally search the information base for solutions and there’s a neighborhood discussion board the place they will take part with different customers.