Eloqua
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Oracle Advertising and marketing Cloud is a software-as-a-service (SaaS) answer. It meets the wants of each the B2B and B2C marketer. Oracle Advertising and marketing Cloud was Oracle, Responsys, BlueKai, Compendium, and DataLogix beforehand. It’s an e-mail advertising and marketing automation answer. It may be utilized by firms of all sizes. It’s best suited to mid-sized to giant firms.
The app allows customers to construct focused segments. One may execute e-mail campaigns. All that is executed by way of a single platform. This answer additionally has lead scoring options, superior reporting options, and analytics options.
Oracle Advertising and marketing Cloud can combine with many gross sales automation methods. This contains Salesforce.com and Microsoft Dynamics CRM. It permits the advertising and marketing and gross sales groups to speak in regards to the pipeline standing. That is due to Oracle’s associate community of over 500 distributors. This enables firms to combine any of the 700 purposes. Oracle Eloqua is a part of the Oracle Advertising and marketing Cloud framework. This enables its shoppers to combine different purposes inside that framework, as properly, like social media advertising and marketing or content material advertising and marketing instruments.
Oracle Advertising and marketing Cloud gives Twitter and Fb integration. This provides added perception into the success of assorted social media campaigns are working. The software program answer additionally gives a drag and drop interface. The interface helps in knowledge normalization and transformation.
It tracks prospects by way of all phases of the shopping for cycle. Entrepreneurs are enabled to create focused campaigns by way of a number of channels. They will additionally monitor the campaigns and analyze their outcomes utilizing built-in analytical instruments.
Eloqua was based in 1999. It’s a cloud-based advertising and marketing automation firm that additionally offers income efficiency administration options. It helps automate advertising and marketing workflows. It additionally helps gross sales and advertising and marketing groups develop their enterprise and enhance their income.
Eloqua was acquired by Oracle in 2012 and is now a part of the Oracle Advertising and marketing Cloud household. Along with Oracle Eloqua, there are 5 different options that Oracle Advertising and marketing Cloud gives to help within the advertising and marketing cycle. The options embody:
- Content material advertising and marketing
- Social media advertising and marketing
- Cross-channel advertising and marketing (Oracle Responsys)
- Knowledge administration (Oracle BlueKai)
- Advertising and marketing optimization (Oracle Maxymiser)
Vendor Particulars:
- Oracle
- www.oracle.com
- Based 1977
- United States
Key Metrics of Eloqua
Key parts of the Eloqua options embody:
Eloqua is a complete income efficiency administration platform. It has the best-in-class performance. It automates and optimizes complicated advertising and marketing and gross sales processes throughout a number of channels. The software program answer has the power to trace, seize and analyze a possible purchaser’s Digital Physique Language. This contains their preferences, habits and determination making processes. This monitoring helps organizations in scoring and qualifying leads extra precisely and likewise helps in figuring out high-quality prospects. This in flip shortens the gross sales cycles.
The applying comes with complete instruments for advertising and marketing and gross sales efficiency reporting. It contains detailed dashboards which can be created to satisfy the wants of executives. That is executed by offering them with real-time perception. It’s now doable for them to grasp the affect of selling and gross sales on income development. This helps them measure operational effectivity.
The applying comes with seamless integration with different key enterprise methods, together with all main CRM platforms. The Eloqua AppCloud is an open on-line market. It permits prospects to leverage third occasion purposes that may assist prolong Eloqua’s platform capabilities. Eloqua AppCloud choices assist prospects to higher perceive their consumers. It additionally helps customers enhance their engagements by way of extra channels. One can now handle, cleanse, and append knowledge utilizing Eloqua. It’s also doable to gather occasion registration info and ship reminders utilizing the integrations that include Eloqua.
Options
- Advertising and marketing measurement performance
- Dashboards and stories
- Benchmarking instruments
- Entry to the Oracle Eloqua Perception Reporter
- Lead administration options
- Lead scoring
- Lead database
- Internet advertising and marketing performance
- Drip advertising and marketing
- Multi-channel campaigns
- Webinars
- Easy e-mail campaigns with A/B testing
- Entry to AppCloud
- Signal-on to Oracle Eloqua Social
- Concentrating on and segmentation options
- Unified advertising and marketing calendar
- Greatest apply templates and instruments
- Fundamental safety administration
- Cellular performance
- Gross sales instruments
- Notifications and alerts
- Entry for as much as 5 gross sales customers to Oracle Eloqua Profiler
- Oracle Eloqua Interact
- Customized integration by way of API entry
- Knowledge import/export
- Integration to CRM methods
- Entry to Oracle Eloqua Perception Analyzer for a single person
- Customized safety administration
- Multi-lead scoring and superior routing
- Occasion administration module for advertising and marketing a number of occasions
- Digital promoting
- Full-link branding and deliverability (single hyperlink)
- Superior knowledge cleaning
- Integration to Salesforce
- Entry for as much as 10 gross sales customers to Oracle Eloqua Profiler and Oracle Eloqua Interact
- Customized knowledge objects and knowledge instruments by way of the Oracle Eloqua Knowledge
- Instruments Cloud Service
- Entry to Oracle Eloqua Perception Analyzer for as much as three customers Oracle Cloud Precedence Service
- Full-link branding and deliverability (three hyperlinks)
- Sandbox check surroundings
- Entry for as much as 20 gross sales customers to Oracle Eloqua Profiler and Oracle Eloqua Interact
Pricing
Free Trial: No
There are three pricing tiers for Oracle Eloqua: Fundamental, Normal and Enterprise. Listed here are the main points of every plan.
Fundamental
The Fundamental plan prices $2,000 a month for a database of as much as 10,000 contacts. It helps as much as 10 advertising and marketing customers.
Normal
The Normal plan is priced at $4,000 a month for a database of as much as 10,000 contacts. It helps as much as 50 advertising and marketing customers.
Enterprise
The Enterprise plan’s pricing isn’t specified; you’ll need to contact Oracle straight for a quote. It helps an infinite variety of advertising and marketing customers.
Execs and cons
- Integrations – Oracle Advertising and marketing Cloud has a wide variety of nice integrations with over 100 third occasion platforms.
- Effectively-designed visible marketing campaign builder – Just like Infusionsoft, Oracle Advertising and marketing Cloud makes use of a pleasant visible marketing campaign builder that’s each intuitive and highly effective to make use of.
- HyperSite builder – Considered one of our favorite options in Oracle Advertising and marketing Cloud is HyperSite, which lets you rapidly construct customized microsites utilizing dynamic person content material.
- Repute – Oracle Advertising and marketing Cloud is extensively thought of to be probably the most highly effective advertising and marketing automation device for enterprise companies.
- Some customers have reported that Oracle Eloqua’s e-mail editor may very well be extra intuitive and straightforward to make use of.
- Oracle Eloqua has a steep studying curve.
- There is usually a lengthy implementation course of.
- Costly – Beginning at $2,000 / month, Oracle Advertising and marketing
- Cloud isn’t priced to be accessible.
- Customers need to signal a long-term contract.
- Sluggish implementation time – Because of the sorts of organizations that sometimes use Oracle Advertising and marketing Cloud, implementation normally takes a very long time.
- No integration with Google Adwords.
- Buyer-facing high quality – Many person critiques have famous a gradual decline in high quality since Oracle acquired Eloqua and renamed it Oracle Advertising and marketing Cloud.
Integration
Oracle Advertising and marketing Cloud gives a wide range of implementation providers that embody:
- Knowledge mannequin design for e-mail advertising and marketing wants
- Content material workflows and monitoring (organising particular workflows for a corporation’s content material advertising and marketing practices)
- Internet and cellular knowledge administration and integration (serving to firms perceive their knowledge and the way knowledge matches into their advertising and marketing wants)
- Oracle Advertising and marketing Cloud onboarding
- Offline knowledge onboarding (integrating firm’s current CRM, level of sale or different advertising and marketing knowledge that’s offline)
- Oracle additionally gives its Schooling Cross choice for Eloqua customers. Priced at $3,495 per person yearly, it gives rookies and superior coaching on Eloqua in addition to fashionable advertising and marketing practices. Customers can choose to take on-demand video programs or take part in dwell coaching applications.
Specification
Product: Oracle Eloqua
Vendor: Oracle
Based: 1977
Headquarters: Redwood Shores, CA
Possession: Public
Prospects:400,000
Deployment Mannequin: Cloud
Free Trial: No
Assist
The identical help crew who supported Eloqua’s cloud providers continues to take action as we speak.
Assist Requests
Assist Portal
https://metalink.oracle.com/
Oracle Assist Hotlines and Assist Contact Data
http://www.oracle.com/us/help/contact-068555.html
Every consumer has entry to the Oracle Cloud Assist that features:
24/7 telephone and on-line help
Ongoing monitoring of the software program
Essential subject (indicated as severity 1) response inside an hour
Help with any software program upgrades
Oracle additionally gives an non-obligatory Cloud Precedence Service that features entry to a devoted technical account supervisor.
Customers can entry the devoted assist middle to study new options and updates. They will additionally search the information base for solutions and there’s a neighborhood discussion board the place they will take part with different customers.
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