Blueshift

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Learn this Blueshift evaluation to study extra about its core options, pricing plans, integrations, and key specs.


What’s Blueshift?

Blueshift is a cutting-edge AI-first platform that’s primarily developed for cross-channel advertising. It leverages the benefits of synthetic intelligence to assist customers ship 1:1 personalization to their clients. 

The seller combines the flexibleness and scalability of a buyer knowledge platform (CDP) with the agility and execution capabilities of omnichannel campaigns right into a single resolution that is named a SmartHub CDP. 

Customers have the power to synchronize knowledge throughout their know-how stack and have a birds-eye view of their clients primarily based on data used to ship real-time experiences. 

Customers also can use the predictive segmentation software to bifurcate their customers primarily based on their engagement, conduct, geo-location, and content material interactions. 

The software additionally allows entrepreneurs to create and ship customized messages by including tailor-made pictures and content material blocks in templates. Customers even have the power to guage the efficiency of their campaigns and achieve insights into buyer exercise by producing studies. 


Vendor Particulars

  • Firm: Blueshift Labs, Inc.
  • Web site: https://blueshift.com/
  • Based in 2014
  • Nation of origin: United States of America

Blueshift Key Options

  • SmartHub CDP Platform

As talked about above, SmartHub CDP is a product developed by Blueshift which ensures your clients are on the coronary heart of all the things. 

Customers can make the most of useful buyer data of their cross-marketing campaigns and supply a personalised expertise and in addition generate income at a quicker charge. 

Moreover, it’s also possible to curate tailor-made content material in real-time, affect consumer experiences, and unify buyer knowledge. 

  • Omnichannel orchestration

This function simplifies coordination between totally different omnichannel advertising campaigns. Moreover, it additionally allows you to develop an improved omnichannel buyer expertise through a single intuitive interface. 

You’ll be able to craft ultimate buyer experiences both by delivering stand-alone messages or superior omnichannel journeys. Moreover, creating superior campaigns with varied channels, standards, and circumstances could be achieved with just some clicks. 

  • Drag and drop editor

The drag and drop editor can be utilized to craft a spotless model expertise and design visually interesting creatives. You may as well personalize the assorted pre-made templates in accordance together with your marketing campaign’s necessities.

  • A/B testing

You’ll be able to automate the group and testing of assorted artistic parts, e-mail topic traces, and select the choice that gives higher outcomes. 

  • Buyer touchpoints

Customers can unify the shopper expertise throughout a number of gadgets and channels and in addition join totally different buyer touchpoints. They’ll obtain that by constructing workflows that may combine varied channels corresponding to e-mail, advert focusing on, buyer assist, and extra. 

  • Insights

This function means that you can profit from your knowledge. You’ll be able to leverage the important thing findings and insights drawn out of your campaigns to determine what’s working and what’s not. 

You even have full freedom of customizing visualizations, metrics, dashboards, and studies. The automated alerts notify you when your marketing campaign has exceeded the outlined parameters and in addition spotlight the important thing elements behind the success of your campaigns. 

  • Predictive analytics

The predictive analytics or intelligence function is likely one of the most essential options of this platform. It leverages the ability of AI that will help you ship the appropriate content material to the appropriate buyer section. 

Simply section customers primarily based on their content material engagement, buying patterns, and general on-line conduct. You may as well customise these predictive fashions in tune with your enterprise necessities. 

  • Complete buyer view

With this function, you possibly can collect, retailer, and achieve an entire view of id in addition to nameless clients. Moreover, when you’ve got a free view of your clients, it’s simpler to tweak and modify your multi-channel communications and buyer engagement. 


Blueshift Options Overview

  • A/B testing
  • Analytics
  • Auto-responders
  • Behavioral focusing on
  • Marketing campaign administration
  • Channel administration
  • Buyer profiles
  • Buyer segmentation
  • Dynamic content material

  • Drip campaigns
  • E mail advertising
  • Lead administration
  • Notifications 
  • Template administration
  • Social advertising
  • Drag-and-drop editor
  • Social media integration


Blueshift Pricing

Though the seller provides a free trial, it has not supplied any pricing data on its web site. 


Blueshift Execs and Cons


PROS:
  • Glorious automation capabilities
  • Knowledge integration may be very easy and easy
  • World-class tech assist
  • The platform is simple to make use of and the educational curve is comparatively quick
  • The vary of dynamic templates and API integrations may be very spectacular
  • Customers can arrange e-mail campaigns in just some clicks
  • The predictive rating function makes it straightforward to bifurcate clients
  • AI-powered predictive analytics

CONS:
  • The dashboard is a bit buggy
  • Templates utilized in campaigns can’t be archived 
  • The reporting capabilities may very well be improved to offer a greater view of a marketing campaign’s efficiency
  • Onboarding
  • The consumer interface and expertise isn’t on top of things
  • At occasions, the rendered e-mail doesn’t match with the e-mail that’s despatched
  • Studying how you can make the most of the API to get knowledge could be time-consuming


Blueshift Integrations

  • Promoting Cloud
  • Adroll
  • Airship
  • Comcast
  • Criteo
  • Delighted
  • Fb
  • Google Analytics
  • Google Adverts
  • Hulu
  • LinkedIn

  • Magento
  • Netcore
  • One Sign
  • Roku
  • Shopify
  • Snapchat
  • SendGrid
  • Slack
  • Twitter
  • Zapier


Blueshift Specs

Free Trial – Sure

Free Model – No

Deployment

  • Cloud, SaaS, web-based

Units supported

  • Net-based

Coaching

  • In-person
  • Stay on-line
  • Webinars
  • Documentation

Typical clients

  • Small companies
  • Medium companies
  • Massive companies

Blueshift pricing plans

The seller has not supplied the pricing particulars on its web site. You will get in contact with Blueshift immediately for extra data. 

Languages supported

  • English

Blueshift assist

  • E mail
  • Telephone assist
  • 24/7 (dwell rep)
  • Chat

Blueshift Software program Alternate options

  • Lytics Buyer Knowledge Platform
  • Ascent360
  • Zaius
  • Omeda
  • CustomerLabs CDP
  • NiceJob
  • Phase
  • monday.com
  • Salesforce Advertising Cloud

  • Microsoft Dynamics 365
  • Kenshoo
  • Marin Software program
  • Percolate
  • Adobe Marketing campaign
  • Triblio
  • Cheetah Messaging
  • Mautic

In case you appreciated studying this Blueshift evaluation, go away your feedback beneath and inform us about your expertise whereas utilizing this software.


Free Trial
Supported Devices
Windows
Linux
Android
iPhone/iPad
Mac
Web-based
Deployment
Cloud Hosted
Cloud, SaaS, Web
Mobile – Android Native
Mobile – iOS Native
On Premise
Open API
Language Support
English
Hindi
Spanish
French
Russian
Italian
Dutch
Danish
Polish
Turkish
Swedish
Pricing Model
Monthly payment
Annual Subscription
Quote-based
Training
Documentation
Webinars
In Person
Live Online
Customer Types
Small Business
Large Corporations
Freelancers
Medium Business
Support
24/7 (Live Rep)
Email
FAQs
Knowledge Base
Phone support
Chat support
Features
Email Marketing
Landing Pages
Marketing Automation
Webinars
CRM
Autoresponders
Automation
Workflow builder
Customizations
Integration
Integration
8.9 Total Score

Design
8.5
Usability
9
Support
9.5
Price
8.5
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Karandeep V

Karandeep V

Karandeep was born in Pune, Maharashtra, an upcoming metropolitan city in the Western region of India. While most members of his family are engineers, he had different ideas. He was more inclined toward exploring the non-technical aspects of a business, which is why he studied Bachelors of Business Administration at Symbiosis International University, Pune.  Having said that, his love for new and upcoming technologies remained intact, which is why he has written extensively about technology throughout his career. After a brief stint with a gaming company at the beginning of his career, he discovered that his love for writing was not temporary.  Being a tech geek, he always liked installing and playing around with new applications on his mobile devices and the home desktop. He was fascinated by how technology can simplify even the most mundane and complex tasks with just a few commands. He keeps a close eye on how businesses use different tools to streamline their operations to boost productivity and efficiency. At ToolsMetric, he writes product reviews that cover the main features and specifications of different enterprise applications. The sheer amount of innovation and hard work that goes into building these tech solutions is one of the reasons why Karandeep loves reviewing these tools. Besides product reviews, he also writes interesting news articles and blogs that track the latest developments in the tech industry.  When he is not writing, you can find him rooted to his seat playing video games, watching movies, or supporting his favorite football team. Since his childhood, he has always loved to travel and explore new places. Traveling is a major part of his life due to a myriad of reasons such as experiencing new cultures, food, and traditions. His other hobbies include playing football, cooking, and running.  You can find him on LinkedIn here.

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