Best Email Marketing Software – 8 Must-have Features

Whether or not you’re a younger firm making an attempt to make a reputation for your self or a well-established group, electronic mail advertising is a vital a part of your advertising technique. Nonetheless, with a sea of electronic mail software program to select from, it’s a problem to slim down your choices and choose the precise resolution for your online business. 

How do you go about it? Do you go for essentially the most reasonably priced electronic mail software program or the one that gives one of the best free electronic mail templates? Sometimes, the reply to that query is a combination and match of various elements. 

Despite the fact that social media advertising has taken the advertising world by storm, electronic mail advertising has stood the check of time. Even at the moment, most firms think about electronic mail advertising as the best advertising channel to get one of the best return on funding (ROI).

Let’s get this straight! Electronic mail software program is an funding that can impression your online business. This is the reason there are numerous elements that it’s best to think about earlier than selecting an electronic mail advertising device for your online business.

Though there are some sizzling debates and discussions relating to which is one of the best electronic mail advertising software program, there is no such thing as a clear-cut winner. Why? That’s as a result of each firm has totally different necessities. A device that may work for firm A won’t essentially present the identical outcomes for firm B. 

Having stated that, there are a couple of core options that every one the highest on-line electronic mail advertising software program firms provide. Let’s check out them earlier than you may go all-in and select a software program for your online business. 

1. Vary of Templates

Within the present day and age, creating emails from scratch goes out of style, and the rationale for that’s time. Companies are in search of new methods to spice up their productiveness by automating recurring duties and processes. 

The e-mail software program of your selection ought to embrace a buffet of electronic mail templates that may add worth to varied electronic mail advertising campaigns – from promotions to newsletters, product launches, and past. 

In addition to, as personalization is a sizzling pattern throughout the advertising area at the moment, it’s best to have the ability to customise these templates in accordance along with your branding pointers and extra. 

On the finish of the day, the objective is to create and ship essentially the most related content material to your prospects. 

2. Strong electronic mail builder

We now have effectively and actually entered the period of do-it-yourself (DIY) advertising. An electronic mail builder with easy drag-and-drop options is precisely what it’s worthwhile to craft partaking electronic mail advertising campaigns. 

Generally, what you see is what you get (WYSIWYG) editor ought to do the job for you as there aren’t any abrupt adjustments that happen after you ship an electronic mail. 

Among the parts that you may merely drag, and drop inside a template are:

• Name-to-action (CTA) buttons
• Dividers
• Texts
• Spacers
• Hero photos

As a consumer, you might have the liberty to customise fonts, colours, textual content aspect, add your model’s brand and different branding parts. 

3. Cellular-ready

As we speak, almost half of all emails (49%) are opened on a cellular machine [1]. The quantity is anticipated to develop within the coming years because of the dwindling value of digital gadgets worldwide. 

that stat, it’s best to undoubtedly go for an internet electronic mail software program that gives the precise options to create mobile-friendly electronic mail campaigns. 

The cellular machine pattern isn’t prone to go anyplace anytime quickly. Google revealed that 75% of Gmail customers entry their accounts utilizing a cellular machine [2]. 

This is likely one of the most vital the reason why to decide on a high electronic mail software program that routinely optimizes your electronic mail campaigns for you on totally different gadgets. 

In addition to, it must also include a bunch of mobile-friendly templates which make it simpler to construct cellular electronic mail campaigns. 

4. Spam and design testing

With out the testing options, you’ll by no means know the way your electronic mail campaigns are prone to show on totally different gadgets. This is the reason it is very important preview how your photos, texts, and different parts of your message will present in varied inboxes on varied gadgets. 

You must seek for an internet electronic mail software program that ensures all of your emails look precisely the way you need them in all electronic mail shoppers. 

Now let’s discuss spam testing. As a enterprise proprietor, you could pay attention to the stringent legal guidelines and rules linked with spam emails. It’s a good suggestion to decide on a web-based electronic mail software program that allows you to check each marketing campaign earlier than you ship them to prospects. 

This spam testing function helps you establish any materials that might immediately set off spam reviews on the server, firewall, and desktop ranges. The primary profit right here is that your messages go straight into the inbox as an alternative of the spam folder. 

5. Ship restrict

As your organization expands over time, naturally, your electronic mail listing dimension is prone to develop with it. Therefore, you don’t want an electronic mail software program that restricts the ship frequency of your electronic mail campaigns. 

When you’ve got simply began your analysis, strive in search of an internet electronic mail advertising software program that gives you totally different ship limits for various ranges. Additionally, it’s best to examine if the e-mail service firm provides pay-as-you-go, month-to-month, and annual plans to supply sufficient flexibility. 

As an illustration: Think about that your electronic mail listing has 1000 subscribers and also you need to ship no less than 3 emails per 30 days. Which means you’d need to go for a web-based electronic mail advertising software program that means that you can ship roughly round 3000-3500 emails per 30 days. 

As your electronic mail listing grows, you may improve your sending tier accordingly.

6. Pricing

Ideally, you wouldn’t need to spend big sums of cash on an electronic mail advertising software program if you find yourself simply beginning out. Nonetheless, solely working with instruments that present a freemium mannequin isn’t adequate both. Such instruments don’t present ample analytics and options which may take your electronic mail advertising efforts to the following stage. 

On the junction, what do you do? Do you go all-in and spend huge cash on a premium device or just proceed working with free instruments?

Each of those approaches have their pitfalls. Your finest guess is to search for an internet electronic mail software program that may develop with you, maintain your prices low, and on the similar time give excessive returns. 

One of the best electronic mail advertising software program programs scale and develop with your online business and in addition present versatile pricing plans. 

7. Reporting and analytics

Imagine it or not, email marketing is likely one of the most measurable channels entrepreneurs can use. Thus, be sure that your electronic mail advertising software program provides wonderful reporting capabilities that can help you make certain that your efforts are in the precise course. 

Among the key metrics that needs to be included within the reviews are bounce fee, unsubscribe fee, click-through fee, and open fee. 

These knowledge factors are a good reflection of the general efficiency of your electronic mail advertising campaigns. Aside from these, you must also be tapping into secondary reporting alternate options to boost the design and technique of your campaigns. 

8. Assist

Let’s face it! You’re going to require help out of your electronic mail advertising service supplier on occasion. One of the best electronic mail advertising software program not solely supplies one of the best options but additionally provides world-class assist. 

In addition to, in case your electronic mail advertising system supplier provides assist by way of totally different channels, that’s an added benefit. 

Remaining ideas

All enterprise homeowners and entrepreneurs would need to purchase one of the best electronic mail advertising software program for his or her enterprise. Nonetheless, to come back to a conclusion on what software program could be finest, it’s worthwhile to outline your advertising targets. 

There’s not a single cloud-based or web-based electronic mail software program that doesn’t have its cons. Nonetheless, the success of your electronic mail campaigns primarily relies on the core options of those options. 

If you don’t want to spend so much of time on analysis, we’ve you coated. You’ll be able to undergo our device evaluations, examine totally different electronic mail advertising software program, and draw a conclusion inside seconds. 

When you’ve got not but found out what options you’re in search of, now could be the right time to begin!

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[1] [2] Dean. B (2021) “57 Key Electronic mail Advertising Stats For 2021” Backlinko [online] Obtainable from: https://backlinko.com/email-marketing-stats [accessed June 2021]